ProPricer, the government contract pricing software company, approached us to evolve their brand identity during the pandemic. After interviewing customers, we crafted a visual language that featured photographic silhouettes of defense equipment—the topic of most government proposals. For the next four years we developed annual content strategies and blog content networks, that significantly boosted ProPricer’s organic SEO rankings. Also on our task list: product videos, vlogs, podcast episodes, white papers, ebooks, case studies, and one-sheets.